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VIgnette
The Vignette Collection draws from art traditions around the world. It draws inspiration from Japanese minimalism, where balance stems from restraint, and from the African savanna, where colours shift with the seasons and the sky. The towels are imagined as artworks in cloth, translating these aesthetics into everyday use.
About Us
Our Story
Oodaii is the fresh offspring of Amaravathi Textiles, one of the oldest home textile export units in Tamil Nadu. Established in 1970, Amaravathi has a comprehensive range of Home textiles with a committed focus on innovative design, impeccable quality and sustainable practices which has ensured the company an enviable International presence.
Oodaii is a new chapter in this story and the strong roots allow us to dream of & create products that are carefully designed, unique and are a testament to the culture of ethical values, quality and design that defines us.
Design
At Oodaii we are inspired & guided by the Moods, Textures, Colours, Beauty & Messages of Life.
The rich scent of the Earth, the fluid calm of the sea, the powerful breath of a storm, the happy laughter of a child, and the peaceful fragrance of a garden, all move us to create products infused with this essence!
The thought of making you feel good when you hold one of our products in your hands is what keeps us moving enthusiastically on this creative journey.
Sustainability
We, at Oodaii, are committed to preserving our Environment to the best of our ability.
Our manufacturing facilities comply with stringent environmental norms and are equipped with effluent treatment. Our Dyeing plant uses reverse osmosis with a multi-effect evaporator to qualify as a zero-discharge unit. We are shaped, nurtured and sustained by our environment and we have an undeniable responsibility to tread gratefully and gently on this Earth!
Blog
Welcome to the heart of Oodaii, where the magic of textiles intertwines with the essence of life. This space is a gateway to a world of creativity, innovation, and meaningful connections. Join us on this exciting journey as we delve into various elements that define the Oodaii brand.
Decoding Fabric Nicknames: Is That a Waffle or a Honeycomb?
Some towels come with names that sound like breakfast. Others sound like they belong in a beehive. Waffle. Honeycomb. Ribbed. Hammam. Popcorn. The names are quirky, sometimes poetic, but they also ...
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Fabric Timekeepers: How Linens Mark Stages of Life
Some fabrics tell time without ticking. They don’t count hours or mark days. They quietly sit beside us, growing soft with use, carrying the imprint of different chapters in our lives. Swaddles a...
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A Heritage Written in Ink and Dye The word Kalamkari originates from two Persian roots: kalam, meaning "pen," and kari, meaning "work." Together, it means “pen work”, a fitting name for an art for...
Read moreProduct of the Week
Woven in a linen-style grid from 100% linen viscose, the Harvest throw has a defined texture and a smooth, flowing drape. Twisted fringes frame the edges, giving it a softer outline when spread across a bed or chair.
Customer Testimonials
"Very soft. This is literally the best cotton towel you can use. It's soft, lightweight and has high absorbency..I love it and I'm definitely getting more colours soon."
Aline Rimai
"Soft, Earthy & Perfectly Priced. Absolutely loved the face towels from Oodaii! The fabric is super soft and feels gentle on the skin. The calm, soothing colours give an earthy, premium vibe, and the combo deals make them really affordable. You can truly feel the craftsmanship and local artisan touch."
Gagan Rajput
"The only towels I use! I’ve bought so many of these Oodai waffle towels in the past several months - they’re all I use now. They are soft, wash well, and don’t lose colour. I would definitely recommend buying."
Divya Saboo
"Absolutely love the products. The bedsheets and towels are of fabulous quality, soft and light as a feather. Very happy with my purchase"
Evgeniya Mcguigan
"Exceptional Quality. I’ve been on the hunt for waffle weave cotton towels for a long time, and Oodaii’s towels are hands down the best!"
Anila Saldanha
Superb Quality. Came exactly as expected. Soft to use, and colours as luxurious as seen in the pictures!
Anjali Surana
"Superb Quality. Love the bath mats. They are minimal and of great quality. They soak really well, and aesthetically, they can be used anywhere. Perfect for the room. I picked up 1 last year and picked up 4 more this year."
Pallavi Daga
"I bought one of the bamboo towels to try when I visited India. I love it. It is so pleasant even after being washed many times. It is thin but absorbs well. I ordered five more now for my children and me. Better than any regular towel I ever had."
Rakefet Lapid
"Absolutely exquisite! I am extremely happy with the products. All of them are fabulous. Thanks a ton."
Krishna Mukherjee
“Oodaii Towels are truly of exceptional quality. Extremely soft and absorbent! Wonderful earthy hues as well. Love the Gaia collection!”
Nanditha
We at Oodaii, an offspring of Amaravathi Textiles, adhere to the highest standards, from sourcing and manufacturing to sustainability and are deeply committed to preserving the environment.
While we make every effort to ship our products on the same day, please note that it may take between 2-5 working days for your order to be shipped.
Orders cannot be cancelled once shipped. In such an event, we request you receive the product and return it after the delivery.