Featured collection
Best Sellers
Collection Highlight
Varnam
The Varnam Collection draws on the heritage of Kalamkari, known for its hand-painted and block-printed motifs, and Ikkat, where patterns emerge through resist-dyed weaving. It unites the fluidity of Kalamkari’s artistry with the geometry of Ikkat. Inspired by the word “varnam,” meaning “colour,” the collection embodies a rich, layered spectrum deeply rooted in India’s artistic traditions.
About Us
Our Story
Oodaii is the fresh offspring of Amaravathi Textiles, one of the oldest home textile export units in Tamil Nadu. Established in 1970, Amaravathi has a comprehensive range of Home textiles with a committed focus on innovative design, impeccable quality and sustainable practices which has ensured the company an enviable International presence.
Oodaii is a new chapter in this story and the strong roots allow us to dream of & create products that are carefully designed, unique and are a testament to the culture of ethical values, quality and design that defines us.
Design
At Oodaii we are inspired & guided by the Moods, Textures, Colours, Beauty & Messages of Life.
The rich scent of the Earth, the fluid calm of the sea, the powerful breath of a storm, the happy laughter of a child, and the peaceful fragrance of a garden, all move us to create products infused with this essence!
The thought of making you feel good when you hold one of our products in your hands is what keeps us moving enthusiastically on this creative journey.
Sustainability
We, at Oodaii, are committed to preserving our Environment to the best of our ability.
Our manufacturing facilities comply with stringent environmental norms and are equipped with effluent treatment. Our Dyeing plant uses reverse osmosis with a multi-effect evaporator to qualify as a zero-discharge unit. We are shaped, nurtured and sustained by our environment and we have an undeniable responsibility to tread gratefully and gently on this Earth!
Blog
Welcome to the heart of Oodaii, where the magic of textiles intertwines with the essence of life. This space is a gateway to a world of creativity, innovation, and meaningful connections. Join us on this exciting journey as we delve into various elements that define the Oodaii brand.
The Timeless Bloom: A History of Floral Patterns Across Cultures
Flowers have always found their way into the fabric of our lives. Long before they appeared on our walls, beds, or clothing, they were symbols of beauty, fertility, renewal, and celebration. Across...
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The Threads That Made a Nation - Why the Loom Sits at the Heart of Our Flag
At the centre of our flag is a wheel.It does not charge forward. It does not stand still. It turns.And that turning has everything to do with cloth. The Indian flag was not always what it is today....
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The Afterlife of a Towel - On what happens when softness outlasts purpose
At some point, every towel is no longer a towel. Not officially. Not in the way it once lived, on bathroom rods, neatly folded in guest cupboards, or laid out after a long shower. But that doesn’t...
Read moreProduct of the Week
Malya brings together three towels in shades of clay, moss, and sienna. Woven to carry texture and colour in equal measure, the set reflects the grounded hues of earth, gathered in a simple gift.
This Gifting Combo comes as a pack of 3 hand towels:
Kalika | Cotton | Hammam Terry
Sienna | Cotton Bamboo | Waffle
Moss | Cotton Bamboo | Waffle
Customer Testimonials
The only towels I use! I’ve bought so many of these Oodai waffle towels in the past several months - they’re all I use now. They are soft, wash well, and don’t lose colour. I would definitely recommend buying.
Divya Saboo
"Absolutely love the products. The bedsheets and towels are of fabulous quality, soft and light as a feather. Very happy with my purchase"
Evgeniya Mcguigan
Exceptional Quality. I’ve been on the hunt for waffle weave cotton towels for a long time, and Oodaii’s towels are hands down the best!
Anila Saldanha
Superb Quality. Came exactly as expected. Soft to use, and colours as luxurious as seen in the pictures!
Anjali Surana
"Superb Quality. Love the bath mats. They are minimal and of great quality. They soak really well, and aesthetically, they can be used anywhere. Perfect for the room. I picked up 1 last year and picked up 4 more this year."
Pallavi Daga
"I bought one of the bamboo towels to try when I visited India. I love it. It is so pleasant even after being washed many times. It is thin but absorbs well. I ordered five more now for my children and me. Better than any regular towel I ever had."
Rakefet Lapid
"Absolutely exquisite! I am extremely happy with the products. All of them are fabulous. Thanks a ton."
Krishna Mukherjee
"I'm in love with the Ombre Hammam Bath Towel! It's incredibly soft, super absorbent, and so easy to pack for my travels. Plus, the beach-inspired design adds a touch of serenity to my post-shower routine. It's the first item I’ll pack for my trip to Goa”
Prahalad
“Oodaii Towels are truly of exceptional quality. Extremely soft and absorbent! Wonderful earthy hues as well. Love the Gaia collection!”
Nanditha
“The softest towel that I have encountered. Excellent water absorption. Recommend strongly.”
Dev Ray
We at Oodaii, an offspring of Amaravathi Textiles, adhere to the highest standards, from sourcing and manufacturing to sustainability and are deeply committed to preserving the environment.
While we make every effort to ship our products on the same day, please note that it may take between 2-5 working days for your order to be shipped.
Orders cannot be cancelled once shipped. In such an event, we request you receive the product and return it after the delivery.